
LU LI
Customer Success & Experience SMB Vertical SaaS Growth
Forbes 30 Under 30 Alum
Hi. I'm Lu.


露 My family named me "Lu", meaning dew in Mandarin. I always find it to be a powerful word as dews replenish what's around them while also having the strength to sculpt stones if given time and consistency. I hope to live a life of nurturing, perseverance, and vivacity.
BIOGRAPHY
Lu is a customer success and operations leader. She has dedicated her career to building people and operational excellence for growth-stage startups. Currently, she serves as the Head of Customer Lifecycle at Torch Dental, a fast-growing supply ordering platform for dental offices across the country.
Prior to Torch, she was the VP of Customer Success at Tarro (tech for independent restaurants) and VP of Global Sales at Indiegogo (fundraising for SMBs/entrepreneurs). She was honored by Forbes 30 Under 30 in 2020 for her work in cross-border business and marketing. Her work has also been featured in TechCrunch, The Verge, and Mashable.
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Before diving into the startup world, Lu worked extensively in digital marketing, broadcast media, and was a well-known “influencer" English lecturer, with hundreds of students across China.
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Lu holds an M.A. from Stanford University and a B.S. from New York University. Lu has lived in Beijing, Boston, San Francisco, and many other places, but now calls NYC home.